Janet Efere
Personal Life & Career Coach
Helping you unlock peak performance in sales
Personal Life Coaching
Helping you achieve your next level of success
Business Growth
Ready to reach new heights in your Business
For Sales People
(Account Executives, BDMs)
For Sales Managers
(Area, Regional and National)
For Business Owners
(Founders, Owners)
Sales Training
Whether you’re a sales manager looking to lead with impact, a business owner aiming to drive revenue, or a salesperson ready to smash your targets—I’m here to help you get there.
With over a decade of proven experience in sales training and leadership development, I’ll help you grow your confidence, your team, and your results.
Why Choose Janet as Your Sales Trainer?
Janet Efere brings a unique blend of real-world sales experience, practical training techniques, and a deep understanding of what truly drives results.
She doesn’t just teach theory—she delivers tailored, actionable strategies that work in the real world.

Initial Discovery Call
A free, no-obligation conversation to understand your goals, challenges, and what you’d like to achieve through sales training
Needs Assessment
Janet will evaluate your current sales approach, team structure (if applicable), and identify key areas for development.
Tailored Training Plan
Based on your needs, Janet creates a customised training programme—whether for individuals, teams, or your entire sales function.
Delivery of Training
Engaging, practical sessions delivered in-person or online. Janet focuses on real-world scenarios, active learning, and immediate application.
Ongoing Support & Accountability
Post-training check-ins, coaching sessions, or booster workshops can be included to ensure results stick and progress continues.
Who I help
Sales People
What do you need?
Strengthen your pipeline
Identify why leads are stalling. Create a tailored solution
Improve discovery calls
Maximise each opportunity. Use layered problem-centric questions
Call Analysis
Confidential review of your calls. Provide detailed and specific feedback
More Details
Reduce Overwhelm
Deep dive into your schedule. Identify how to prioritise, clear waste and improve focus
Improve Confidence and Mindset
Deep dive into your mental roadblocks in a safe space. Help you become the high performer you know you are inside.
1 x 60 minute session
£195
3 x 1 hour package
£495
Sales Managers
What do you need?
Forecasting
Use techniques based on statistics rather than guesswork
Hire Better
How to identify top performers rather than just top interviewers
Retention
Create and keep a motivated, high performing and successful team
More Details
Coaching skills
How to coach for performance using proven systems. Build your team’s trust in you.
Reduce Overwhelm
Rebalance and bring calm back to your week. Prioritise and cull, without affecting results
1 x 60 minute session
£195
3 x 1 hour package
£495
Business Owners
What do you need?
Strategy
Develop a sales strategy built around your business goals.
Process
Create structures and guidelines so you can develop a repeatable, scalable process for you and your growing team
More Details
Sales Reluctance
Bring in sales without being pushy or selling your soul. Learn simple, authentic, effective techniques to generate those early sales
Improve Conversion rates
If you are generating leads, make sure they convert into sales. Know how to handle ‘I’ll think about it’ or ‘It’s too expensive’
Improve Certainty
Reduce chance, by understanding best practices used by professional sales teams
1 x 60 minute session
£195
3 x 1 hour package
£495
About Me
A seasoned sales strategist, trainer, and mentor, Janet Efere is passionate about helping sales managers, business owners, and salespeople achieve breakthrough results.
With a career spanning over a decade, Janet combines real-world experience with practical, no-nonsense advice to help clients increase confidence, close more deals, and lead high-performing sales teams.
Whether you’re building from the ground up or ready to level up, Janet brings the clarity, structure, and motivation needed to turn potential into performance.
Janet offers tailored strategies that produce real results. She blends expert insights with practical coaching and accountability, empowering you and your team to boost conversion rates, sharpen sales skills, and exceed targets.
Testimonials
Janet, is a wonderful coach. I had my first introduction sales training session with her and she pointed out things I was blind to and made me more aware about the changes I needed to make to become better at cold calling. Valuable insights indeed. Thank you.
Meeting Janet was fantastic for me as a developing manager as it opened my eyes to what I was doing well as a leader and most importantly where I could improve. Great interaction and really valuable and enjoyable. Thank you Janet!